With some platforms celebrating almost a decade in existence, it’s safe to say that Social Media is here to stay. Not only has it connected us to friends and family all over the world, it is now engrained in business practices and has become an essential part of connecting with our audiences.
How familiar are you with the different social platforms, either personally or professionally? Do you have a LinkedIn, Facebook or Twitter account? Do you post or search for videos on YouTube? Does your company post a corporate blog?
To have a little fun, and show us where the gaps in our understanding may lay when it comes to this new medium, try your hand at the quiz I’ve assembled that asks, How Social Media Savvy Are You?
According to Business Insider, 5 million affluent investors are using social media to research financial decisions. True or False.
Which day is the most popular day for tweets: Monday, Tuesday, Wednesday, Thursday or Friday. (Choose one)
What is the symbol for hashtag?
You can use a hashtag to mention another user on Twitter. (True or False)
What is the maximum amount of characters you can use in a Tweet?
A live-tweet is the action of sending tweets in order to comment on an event happening live. (True or False)
Google is the most popular search engine. What is the second most popular? Yahoo, YouTube, Bing or Vista. (Choose one)
Which social media platform tops Google as the most trafficked site? Facebook, Twitter, LinkedIn or YouTube. (Choose one)
A Facebook Page is a profile specifically made for businesses, brands and celebrities. (True or False)
Someone who likes a Facebook Page is called a: Liker, Follower, Fan or Connection. (Choose one)
You can permanently erase a social media post. (True or False)
LinkedIn is NOT:
A) The leading online professional directory of individuals and companies
B) An online resume
C) A platform to share online photo albums
D) A networking tool
Symbol for hashtag is #
False. Use their handle @User to mention another Twitter user
C: You cannot share online photo albums on LinkedIn
How did you do?
If you didn’t do as well as you hoped, don’t write off your social media skills just yet! There are plenty of articles and YouTube videos out there that can take you through the ins and outs of each platform so that you can make use of each tool effectively. Ultimately, your engagement with these tools will support your brand’s online presence so that, at every touch point, your audience receives a consistent message.
If anything, the growth and prevalence of social media in business has shown us that our learning is never done – we must constantly be adding to our inventory of knowledge and adapting with the times, even if it is uncomfortable at first.
Has your business fully incorporated social media into your business strategy? Are you still struggling to see the value of social media to your business? I look forward to you thoughts below.