It seems as though the warmer weather is here to stay, and while you may feel compelled to give your home and yard a spring-cleaning, your business could also benefit from some freshening up as well!
I’ve found that this time of year is perfect for taking an inventory of how your business is doing and how you can channel the springtime motivation into making improvements in all parts of the company. Spring-cleaning can cover a wide range of ways to freshen up, most of them supported by the improved mood around the office.
Goals for 2014: Depending on your annual cycle, you could have just completed your first quarter of the year. This is a good time to remember the goals you set for yourself and your business, such as the ones I suggested back in January, and track your progress thus far. Perhaps you’ve found that you’ve developed some great habits and solid consistency in your work life, and this motivates you to challenge yourself further. If you’ve veered off the goals you set, perhaps your spring cleaning involves updating your goals or re-committing to them.
Administrative Items: As the year gets busier, you might not notice that certain processes or administrative systems are not working for your business anymore. Take inventory of your business processes and see if you notice any inefficiencies or gaps in the way you do things – for example, managing your client email list, invoicing system or your tactics for acquiring new customers. Some minor tweaks or changes now will help your business run more efficiently for the remainder of the year.
General Clutter: The state of your office and workplace definitely has an effect on your productivity. If your workspace (whether that be your home office, work office, car, etc) is not organized in a way that you understand and can work within, you are less able to find items you need but this can also make you feel more stressed and less in control of your work life. Taking time to file things away, recycle loose papers and shred old files can give your office, your desk and your mind a sense of freshness.
Team-building: We have just made it through a long, difficult winter. Your employees may be in need of some reconnection with the business values and each other. Whether formally or not, schedule some time for your employees to spend time with each other. Team-building workshops and spring revival training are valuable tools that can reignite belongingness and motivation within your team. Look for their input and feedback on the year so far and set goals to continue through the summer with high levels of productivity.
Spring cleaning covers a variety of areas of your business, so feel free to undertake any activities that offer you a chance to de-clutter, either literally, administratively or mentally. Take advantage of the lifted spirits that accompany this beautiful weather and channel this motivation into making your business a more efficient and happy place to be.
What other spring-cleaning activities come to mind during this time of year? Where have you noticed things “cluttering” in your business? I look forward to your thoughts below.
If you are a business-owner and have not yet heard of CASL, you have just over a month left to prepare yourself and your business.
What is CASL?
CASL stands for Canadian Anti-Spam Legislation, and it’s purpose is to promote the efficiency and adaptability of the Canadian economy by regulating commercial conduct that discourages the use of electric means to carry out commercial activities.
In short, the legislation attempts to ensure that all contact you initiate for your business electronically is information that your recipients want (i.e have consented) to receive. Electronic communication, in this case, applies to email, SCS and Social Media direct messaging (LinkedIn In-mail, Twitter and Facebook messaging).
The legislation refers to messages whose purpose is to encourage participation in a commercial activity within the content of the message – offers to purchase, sell, lease a product, goods or services or the promotion of a public person as well as any advertising of these things.
According to the legislation, after July 1st, 2014 you could be penalized as an individual up to $1-million dollars, and as an organization, up to $10-million dollars!
Now, that you know what CASL is, how do you prepare yourself and your communications plan so that you are compliant with the legislation?
How Do You Comply?
- Proof of Consent for each email or other types of electronic communication
- Divide your emails into three groups: Expressed (“Yes, I want to receive this information”) Implied (those you have done prior business with, or collected business cards, but have not received Expressed Consent) and Unknown
- Review and change wording wherever you collect emails, ensuring that you make it clear that submitting an email address is proof of Consent to receive further information
- An unsubscribe process in every digital communication
- Should be immediate and automated, but the legislation gives you 10 business days to remove the unsubscribed recipients from you lists
- Documented date and type of each consent
- Sending out electronic communications after July 1, 2014 should include:
- The name of the person sending the email or the name of the person is being sent of behalf of
- Contact information for the subscriber to access the organization sending the email
CASL does not have to be a frightening change in the way that you do business after July 1st, 2014. But it will take your diligent preparation to ensure that your business is ready for the change. This is a good and necessary reason to spend time with your email lists, to organize and understand them. You will need to ensure that whenever you are collecting an email to add to your list, that you have a process for your recipient to Opt-In to receive your information, in hard copy, on your website, etc.
Most importantly, use your networks and fellow business-owners to share ideas and learn new ways to tackle the roadblocks that the legislation presents.
For more information visit: http://fightspam.gc.ca/
Had you heard of CASL before reading this blog? How are you preparing for July 1st? What are you most concerned about? I look forward to your thoughts below.