The Art of Networking

networking-meeting-of-bus-007Successful business owners will tell you networking is a key component to being prosperous and having influence. The art of crafting powerful and mutually beneficial relationships can do wonders for your career and your business. Like any other form of art, time and practice can help you master your skills. I’d like to share with you some things to keep in mind while you’re working to grow your network:

Invest In Your Relationships

Building social capital (a network of personal and professional relationships – nothing to do with money!) is one of the key assets in your portfolio. Your network will help you connect with influencers and build your personal professional brand. Network strategically and you will find your professional world rich with opportunity.

Network Proactively

Being proactive and staying connected is imperative. Having a network you can tap into is highly valuable, and provides an advantage by supporting you with a collection of smart and powerful people. Being active on LinkedIn and attending business events, such as the TAB 2015 Kick-Off event held by TAB Ontario earlier this month, are easy ways to meet new people.

Be Strategic

Do more than exchange business cards! Rather than focusing on meeting everyone in the room, be intentioned and find one (or a few people) to create solid relationships with. These people will help support your business goals, while you help support them with theirs.

Identify whom you already know and whom you need to know, to help you build a powerful network and reach your business goals.

Create Diversity in Your Network

May I suggest stepping out of your comfort zone? Moving away from your comfort zone will help you separate those who can help you build your business from the people you just like to be around.

Leverage Relationships and Pay It Forward

Focus on the business relationships that really matter – mutually beneficial partnerships.

The right people have power and influence. Identify and develop a relationship with the right people, then build trust in your relationship. Paying it forward comes into play when you are willing to ask others for assistance, and provide some help when others need it.

To Be Successful, Surround Yourself With Success

As Jim Rohn once said, “you are the average of the five people you spend the most time with.” Think about it – you are the average of the five people you spend the most time with. That means others assist in determining how you think, act, and ultimately, how successful you could be.

Look around and ask yourself, “Who do I spend the most time with?” Picture your friends, family, coworkers, mentors…etc. Have they reached the goals they’ve intended to?

Find others with focus and determination, and feed off their enthusiasm and passion.

What has your biggest networking challenge been? Share your experiences with me in the comment section, and stay tuned for the next blog where I will share networking tactics to help your network grow.  

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