Establishing the Roots of Success – How TAB Helped Aspiria GrowPosted: September 27, 2016
Fourteen years ago, Charles Benayon embarked on a journey to create a company that would support mental health issues for employers and students. Fast-forward to today and his company, Aspiria Corp., has helped tens of thousands of people and their families.
As the Founder and CEO, Charles and his team provide Employee and Student Assistance Programs to medium- and large-sized businesses and schools. Reflecting on his successes, he credits much of his recent progress to the advice he has received from The Alternative Board ® (TAB).
“Prior to joining TAB, I was doing a ton of things on my own that, perhaps, I shouldn’t have been doing,” he recalls. “I was working too much “in” the business and not working enough “on” the business.”
For Charles, however, it wasn’t an instant decision to seek business advice from an advisor. “I couldn’t see how an advisor who knew nothing about my industry could help me grow my revenue base,” he said.
But it was roughly four years ago that he felt as though he was at a standstill with his business.
“We were at a level in my company where I was making all sorts of decisions and I really didn’t have someone at my level that I could bounce these decisions by. I thought it would be helpful to try to find an advisor who could provide support for me, who could help me with some decision-making, and who could help me develop a strategy for the company.”
It took about a year, but Charles decided to make a phone call to Phil Spensieri that would forever transform his business – for the better.
“Prior to meeting Phil, I didn’t have a strategic plan for the company,” he admits, “but he helped my management team and I develop a five-year strategic plan which has now become our blueprint for everything that we do.”
Providing structure is something in particular that Charles attributes to Phil’s expertise
The strategic plan isn’t the only thing keeping Charles and his team focused. As he mentions, The TAB Advisory Board is quick to keep him on his toes.
“I feel as though this team of advisors, including Phil, hold me accountable for my actions. If I say I’m going to do something and the next month I attend the group meeting and I haven’t done it, they’re going to call me on it.”
There’s much to gain from peer discussions, according to Charles. “The TAB Advisory Board can help any small business leader reach their business goals by providing a supportive, structured environment to help you get there.” Problem solving and like-minded support, as he mentions, are two of the biggest takeaways from a TAB Board meeting.
Joining TAB was pivotal for Charles, who recommends the dual-model approach to business coaching as a recipe for success: “If you don’t have one-on-one and group support to assist in reaching your goals, then your business will not be successful.”
Do you belong to a peer advisory board? How has it helped your business? Do you see how joining one can help you grow your business?