New Year’s Resolutions for Your Small Business

k-120-name-1081With the holidays set to soon begin, most businesses will close or reduce their operations until the new year. Many of us will spend time celebrating and relaxing with family and friends, rather than worry about what needs to be done at the office. But the small business owners I speak to are always thinking about ways to improve their business, and they love to be prepared well in advance. That’s why I’d like to outline some new year’s resolutions to improve your small business, well in advance so that come January, you’ll have thoughts and ideas ready to go:

An IT Analysis

The start of the new year is as good a time as any to implement brand new processes and procedures that could make things run more smoothly. For small businesses in particular, a new software tool or production technique can do wonders towards improving your productivity. Particularly within operations and accounting, there are websites and software tools out there – even some that are available for free – that can make things faster and easier for you to manage. Now is the perfect time to review the tools that you’ve heard great things about, and have discussions with family and friends, so that you can implement a new secret weapon to get your business running faster than ever in 2018.

An HR Overhaul

It’s no secret that businesses across North America are being exposed as more hostile and unwelcoming than many would have ever thought. For many people, they had no idea that things were so bad for others. That’s why it’s so important to review your HR policies, and have an open conversation with your employees. This might be one of the only ways to expose issues that you didn’t necessarily recognize. But what’s just as likely is that you’ll come across small, simple changes that you can make to improve the culture and morale at your workplace. Change works best when it’s implemented from the top down, and it’s clear now that issues and concerns should be addressed head-on, to improve the workplace for everyone.

A New Social Media Approach

In 2018, it’s clear that utilizing social media is one of the most efficient and cost-effective ways of marketing your business. Just as you aim to improve the internal functioning of your business, you should aim to improve the external perception of your business. You may just be looking at the creation of a Facebook or Instagram account to share basic information and show off your products. Or, you might be looking at the development of an entirely new online strategy. Either way, web pages need time to accumulate page views and reviews to become more prominent and legitimate. That’s why the time is now to embrace social media, as it can only serve to broaden the audience who discovers and interacts with your business.

With the new year approaching, now is the perfect time to reflect on tools, policies and changes to make to ensure that 2018 is the best year yet for your small business. If you’d like to hear other recommendations, or talk to other local small business owners to bounce ideas, contact me today!

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Hiring Decisions: What To Do If You’ve Hired the Wrong Person

k-158-pom-2068As a small business owner, it’s so important to find the right people for your team. I have spoken with small business owners who are thrilled to see their employees go above and beyond to improve the business. They say they never knew that an employee was so dedicated, or that someone exceeded even their highest expectations. But sometimes, and more often than you’d expect, businesses hire the wrong person and end up suffering certain consequences, which include:

  • Lost time and lost productivity – We’ve all heard the phrase “time is money,” and hiring the wrong person will cost a business both in training time, and in restarting the hiring process again once they’re gone.
  • An unhappy team and workplace – A difficult employee can put pressure on the rest of the team, who must pick up his or her slack, and deal with extra work and stress that they might find unfair.

So, how do we go about dealing with a bad hire? I always try to keep some important questions in mind:

  • Is the employee in the right role? In some cases, the person just isn’t a good fit for their role, but they may still be a good fit within the business. Consider speaking with the employee and changing their role, as that may lead to a happier and more productive employee and team.
  • Are problems arising from simple mistakes, or cutting corners? Mistakes are part of the learning curve, especially for new employees. It’s possible that the employee has made correctable errors, rather than demonstrate a character flaw.
  • Does the employee fit with the company culture? In the end, if the employee is not a good fit within the workplace, it’s best to let them go. Cut your losses early with a bad hire, so that you can save your time and money on finding a better fit, and a more productive employee.

Now that you’ve dealt with a troublesome hire, how do you go about finding the right person? Here are some tips you may want to consider when reviewing possible candidates:

  • Do your research. It’s a given that you do your research on each candidate beforehand, but take a closer look at their resume, LinkedIn profile, and references. Note any gaps in employment or any ambiguous points on their resume, and check their online presence on websites like Facebook and Twitter.
  • Go beyond the obvious. Ask the candidate questions that go beyond their resume and cover letter. Their answers may reveal more about their personality, and the rapport you build with them may show if they’re a good fit within your company culture.

As a small business owner, hiring is one of the many tasks you have to dedicate time to, and though it may be tiring, finding the right team members will be best for your business in the long run. If you’d like to learn more from other small business owners on hiring, and many other strategies, contact me today!